For Self-Employed Hypnotherapists
Courses and Business Help for Hypnotherapists
I’m Ernest McLeod. I’ve worked with hypnotherapy clients since 2012 and built websites since 1995, with a background in software engineering and business systems.
I help fellow hypnotherapists:
- Develop their clinical skills
- Make their practices easier for the right clients to find
- Spend less time on repetitive administration
A personal three-page snapshot of what potential clients may see when searching for your practice. Free, back within two working days, and you decide what happens next.
- 18Live Sites You Can Click
- 3 out of 4Profile Clients Went On to Order a Website Build
- 9 YearsThreeBest Rated, Adelaide, 2018 to 2026
Business Help for Hypnotherapists
Your clients aren’t searching for a hypnotherapist. They’re searching for their problem. This is how I help your practice be the one they find.
Free First Step
Find Out How Clients See Your Practice
The free Client’s-Eye Check
Before you spend money or change your website, get a clearer picture of what potential clients are likely to see in Google Search, Google Maps where eligible, and relevant AI search results. A simple three-page starting point, not a full marketing strategy or a ranking guarantee.
Done for You
Get Found
A defined service, done for you
For practitioners who want help with a specific website or search-visibility project, without enrolling in a 12-month business development program. Explore the available Get Found services and choose the scope that suits your practice.
Over 12 Months
The Visible Practice
Develop your practice with me over 12 months
Research into what potential clients actually search for, a website built or improved around the agreed opportunities, and practical client systems developed together. I handle the technical website work; you stay involved in the decisions and own the result.
Enrol online when you’re ready. A call first is optional.
Not sure where to start? The free Client’s-Eye Check (opens in a new tab) can help you see where your practice stands before deciding whether you need a specific service or longer-term support.
Business Development for Hypnotherapists
The Visible Practice
You’re good at helping your clients. Let’s build a practice that helps more of them find you.
You can be an excellent hypnotherapist and still wonder where your next client enquiry will come from.
That’s why we start with real search research, not guesswork.
I’ll research what potential clients are looking for in your area, or across the online markets you serve, and identify possible opportunities through the Visibility & Opportunity Report.
Then I’ll build or improve your website around those opportunities, while we work together on making the path from enquiry to booking easier.
You don’t need to be technically minded. I’ll handle the website work.
12-month done-with-you business development program · Technical website work done for you · For newly qualified and established hypnotherapists
Next intake open now for January 2027 commencement
Found. Chosen. Booked.
- FoundResearch into what potential clients search for in your area or online markets, set out in your Visibility & Opportunity Report.
- ChosenYour website built or improved around the opportunities we agree, so the right people can see how you help.
- BookedEnquiry, booking and follow-up systems we develop together, to make the path to a booking easier.
I build the website. You bring the knowledge of your practice. We develop your business together.
Already have a website? We start from what you have. Seeing clients only online? The research and website work apply to you too.
What the Free Client’s-Eye Check Shows You
Three pages from a real report, September 2026, with the name removed.
Where You AppearWhere the practice appeared in Google search, on Google Maps and in AI assistants, place by place, on the date stated. 
What People SearchGoogle’s average monthly searches for its area over the past 12 months, with the source and date. 
Where I’d StartThe three things I’d fix first.
Results vary by device and location, and AI answers can change between searches.
The Free Check and the Full Report Are Different
Free
Client’s-Eye Check
A brief three-page snapshot of what a prospective client may see in Google Search, Google Maps where eligible, and AI assistants.
A useful introduction that helps you ask informed questions.
Inside The Visible Practice
Visibility & Opportunity Report
An in-depth, research-led assessment: relevant searches in your local area or online markets, your present visibility, likely opportunities and a prioritised action plan.
It guides what we decide to keep, build, improve and measure over the year.
Neither document guarantees search demand, rankings or bookings.
For Your Clinical Work
Courses for Hypnotherapists
A complete three-course cessation training pathway: the structure, pre-talk, session strategy, scripts and protocols I use in my own cessation work, so you can approach cessation clients with more clarity and confidence.
Strategy-based Cessation Mastery
Smoking, gambling and vaping are not the same problem. Each course covers its own habit pattern, emotional driver, client objections and session considerations, on one strategy-based framework.
10 CPD Points per AHA Recognised Course · A Certificate for Each Course
Next Live Dates in 2027 to Be Announced
Register your interest and I’ll email you when the dates are set.
Practices I’ve built for. Click any of them.
innerspacewellbeing.com.au (opens in a new tab)
trusthypnotherapy.au (opens in a new tab)
myperthhypnotherapy.com.au (opens in a new tab)
quitoz.au (opens in a new tab)
“There’s just two or three a week, but they’re new clients and it is consistent.”
I don’t yet have enough clients to say what a typical result is.
“Fascinating. I’m glad I found you when I did.”
3 out of 4 profile clients went on to order a website build. See Kathryn’s video and the live sites
Simple Actions. Real Insights.
The Hypnotherapists Business Pulse
My free newsletter on Substack for hypnotherapists running their own practice, whether you’re just starting out or ready to grow beyond solo practice. It arrives every weekday, Monday to Friday.
Each one is a short email that cuts through the overwhelm of clients, admin and marketing: something practical you can use in your business that day, so you can keep your attention on your clients.
Why Hypnotherapists Subscribe
- Free to Subscribe
- One Calm, Practical Email Each Weekday
- AI Tools That Save You Time
- Practical Frameworks for Clients, Admin and Marketing
- Mindset Shifts That Keep a Practice Thriving
- Honest Conversations in the Comments
Questions Hypnotherapists Ask Me
Who is Ernest McLeod?
A hypnotherapist since 2012 and a web developer since 1995. I’m an AHA Recognised CPD Provider who trains hypnotherapists, and I build Google profiles and websites for private practices.
What courses do you run for hypnotherapists?
Strategy-based Cessation Mastery: three courses, Smoking Cessation, Gambling Cessation and Vaping Cessation, on one strategy-based framework. The next live dates, in 2027, are to be announced.
What is the free Client’s-Eye Check?
A free three-page report that answers one question: can people searching for the problems you treat find you? It shows where your practice appeared in Google search, on Google Maps and in the AI assistants on the date stated, the local searches near you worth answering, and the three things I’d fix first. Back within two working days.
What’s the difference between Get Found and The Visible Practice?
Get Found is for defined website and visibility projects. The Visible Practice is a 12-month business development program that starts with deeper research, includes technical website work done for you, and develops your practice’s client systems with ongoing support.
Do I need a new website or technical skills to join The Visible Practice?
Not necessarily. We’ll review what you already have and decide what needs keeping or improving. I handle the technical website work while you contribute your practice knowledge and approve the content.
Do you work with practices outside Australia?
Yes. Get Found is for hypnotherapists in Australia, the UK, New Zealand and online, and there’s a version for licensed therapists in the US.
Not Sure Which Route Suits Your Practice?
Start with a free Client’s-Eye Check to see how your practice currently appears to prospective clients, or get in touch if you have a specific question.
Or Ask Ernest a question (opens in a new tab), or book a 15-minute call.